NEWSROOM

SukeTV

Brand Identity Creation

SUKE TV was a brand that we built from the ground up – created from an angle of bringing happiness back with exciting programing and activities.

The brainchild of industry icon Dato’ AC Mizal, we remained the branding and creative agency on retainer for Malaysia’s latest shopping and entertainment network.

Throughout the course of our year-long engagement, we sought to drive reach, engagement and followers for a brand that was virtually unknown at the time and garnering as many sign ups for the advertising spots as possible, all while utilizing an effective brand rollout strategy to create brand affinity and familiarity.

Through a consolidated and consistent plan, we grew the brand – SUKE TV today has a combined following of more than 10,000 and reaches 60,000 people on a monthly basis organically. Pre-launch advertising spots were sold out within the first 3 months, and orders continued to pour in even after that.

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