NEWSROOM
Castrol Malaysia and Singapore
Public Relations + Social Media Management
DNA Creative Communications played a pivotal role in amplifying the excitement of Castrol’s Castrol Game Changers contest, a Premier League partnership.
To truly capture the essence of the grand prize, DNA conducted in-depth interviews with the champions. These interviews provided a platform for the winners to share their experiences and emotions. DNA then transformed these interviews into a compelling video, showcasing the once-in-a-lifetime journey.
This video, crafted by DNA’s creative team, wasn’t just a record of the trip. It became a powerful tool for Castrol, effectively communicating the life-changing experience awarded through the contest. The video not only highlighted Castrol’s commitment to its fans but also added an emotional layer to the Castrol Game Changers narrative.
