NEWSROOM
Aston Martin Racing
Integrated Public Relations Campaign
In conjunction with the debut of the Aston Martin i8 Vantage GT4 in the 2023 Thai Super Series, Aston Martin Racing Asia organized an experiential event for members of the media and influencers in Malaysia to experience the thrill of the race car firsthand.
Attendees were given a chance to take a ‘hot lap’ around Sepang International Circuit, with Aston Martin Racing principle and renowned racer Weiron Tan at the wheel PR was done for the team in Malaysia as well as Thailand, where the actual race happened. Relevant Thai media were invited to watch the race live in the Aston Martin Racing Asia box and received an up close and personal experience with the team.
In Malaysia, despite a heavy downpour prior to the event, they saw a 95% turnout from a list of reputable local media and influencers.
Campaign Results:
- PRV of RM4.9mil
- 121 news clippings
- 5 mil reach