NEWSROOM

We took on the challenge of utilising influencers to drive awareness and traffic for up-and-coming homegrown brand The Daily Broth with a minimal budget of RM10,000.

The team decided to engage micro-influencers who embodied the lifestyle that the brand champions – turning them into real-life product ambassadors via an exciting content series featuring home recipes and online cooking demonstrations.

The subsequent roadshow event was also a success, with high levels of footfall as a result of the influencer campaign that went live 2 weeks prior.

Campaign Results:

• 30k Reach
• 25k Impression
• 28k Engagement