NEWSROOM

In conjunction with KFC’s grand 50th-anniversary celebration, QSR organized the much – anticipated KEPCI Music Fest, graced by music luminaries such as Dato’ Sri Siti Nurhaliza, Amy Search, Misha Omar, and Budak Nakal Hujung Simpang, among others.

We ran an end-to-end public relations campaign for the event, setting up exclusive interviews for the media to get a first – hand look into what the stars were up to.

Despite a heavy downpour prior to the event, we saw a 95% turnout from a list of reputable tier-1 local media and influencers.