NEWSROOM
Quill Automobiles
Experiential Event + Integrated Marketing Campaign
In conjunction with the BMW dealership’s 10th Anniversary, we conceptualized a generational campaign to show gratitude to customers, launch two new cars and give away a free BMW Z4.
Creating a gold rush, the X Marks the Future campaign drove customers both old and new to the showroom.
The event kicked off a year-long campaign that saw the dealership generate over RM150 million in sales, their most successful annual revenue to-date. This culminated in a grand finale event – a ceremony worthy of all the headlines it generated, also organized and managed by us.
2020 A+M Marketing Excellence Awards Quill Automobiles – X Marks the Future x1 Finalist
2020 A+M Markies Awards Quill Automobiles – X Marks the Future Bronze – Most Effective Use (Events) x4 Finalist
2021 A+M Marketing Events Awards Quill Automobiles – X Marks the Future Silver – Best Use of Multi-Channel Marketing x3 Finalist
