DNA manages social media properties, content creation, and CRM management for three WCT Malls – Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru, and gateway@klia2, with the goal of increasing engagement, followers, and footfall to the malls.
Engagement and followers have seen positive growth since the beginning of 2023 – with the implementation of a new digital outreach strategy, boosting plan and creative direction.